Q&A with Raz, CEO and co-founder of Eco-Libris
I’m the co-founder and CEO of Eco-Libris (http://www.ecolibris.net/ ), a green business that works with book readers, publishers, authors, bookstores, and others in the book industry to balance out the paper used for books by planting trees.
I think it’s a great time to be a green entrepreneur. It’s still very challenging but there’s already a lot of awareness to the need for change and you see more and more people and businesses that are looking for ways to go green. Maybe in 2-3 years it will be even easier, but I think that timing is very important, especially when you’re an entrepreneur with an innovative service or a product, and now it’s definitely the right time, at least for me, when it comes to greening up books.
Yes. But I guess it’s much easier if you compare it with 2-3 years ago, when the environment wasn’t such a mainstream issue. A lot has changed in the last couple of years and I believe that the big businesses will get more and more familiar with environmental issues when they see that by helping the environment they also help their bottom lines. I think that regulation, such as giving carbon dioxide a price, would contribute to this process as well.
Unfortunately, no. I wish I had more time.
My strong belief that green business can make a difference and my love of books and trees. I wanted to establish a green business that would become an agent of change and would help move the book industry towards sustainability. I knew it would take some time to get to the point where all books are made in an environmental friendly manner, and I wanted provide people and businesses with a simple and affordable tool to do something about it in the meantime: plant a tree for every book they read, publish, write or sell.
My recommendation would be two books we reviewed lately on our blog and are about two important issues when it comes to green living – parenthood and urban living. I believe both of them have the knowledge base and the ability to drive people into making changes in their lives:
‘The Urban Homestead’ by Kelly Coyne and Erik Knutzen – http://ecolibris.blogspot.com/2008/07/mondays-green-books-urban-homestead.html
‘The Green Parent’ by Jenn Savedge – http://ecolibris.blogspot.com/2008/04/mondays-green-books-series-green-parent.html
Baby Lemonade by Syd Barret is one of my favorites:
In the sad town
Maybe become a full-time journalist (I do it now as a freelancer). I love writing articles for the newspaper – it’s very challenging, but also fun. Another option would be to write travel guides (green travel of course!). I’ve always envied the guys who write these guides.
Do it because you love it and not just because you think it’s worthwhile; otherwise it won’t work. Try to have some fun on the way and be patient!